VOC Lab

VOC (that's Voice Of Customer for the uninitiated) research is the backbone of good copy.

But collecting, sorting and using all that data can be an occular-migraine-inducing time suck.

I hate time sucks. And occular migraines.

So I devised an efficient, repeatable method for getting more outta all that research.

And now you can just tiptoe on in and pinch it from me...

VOC Lab will step you through the best ways, places + methods for finding all the juicy intel you need to write betterer copy.

It also includes my super secret system for sorting it all that info out -- leaving you with the data equivalent of a Marie Kondo'd or The Home Edited house (form! function! and fun..?!)

It's the kinda colour-coded, meticulously labeled system that'll make your brain tingle... and make it easy for you to glean insights and surface relevant bits right when you need them.

Inside the VOC Lab, you'll find:

• My Notion VOC database template (you'll need a free account)
• Customer survey cheat sheet
• Customer call cheat sheet
• Review mining tips + tricks
• Over the shoulder tutorials
• And links to my must-have tools

Everything you need to stop dreading (or avoiding 😬) VOC research and start getting the most outta it!